Sunday, May 24, 2009

Jelly, Jelly, Jelly Time!

Lately, I've been going window shopping in Nordstrom to do a little trend research for myself and for a little design inspiration. What I've been noticing, not only when I go shopping but also when I scour my fashion magazines, is that jelly sandals are making a comeback.

The first time I noticed them I was shopping with my friend, fellow fashion designer and blogger, Eunice. We were admiring the designer shoes when we, inevitably, walked to the Chanel and saw black jelly flip flops with a big white flower on top. My immediate reaction was "Oh, that's just Karl Lagerfeld for you..." But a few weeks later, I missed my bus so I walked into Nordstrom to kill some time. Again, I walked by the shoes and some Tory Burch flats caught my eye. When I got closer I saw that they were jelly flats! That was when I realized that this was no wacky Karl Lagerfeld reinvention.


Then just a few days ago I was reading the Spring 2009 V magazine and came across an advertisement for
Melissa Plastic Dreams, a shoe company based out of Brazil that makes all of their shoes out of plastic.


While doing a little more digging into the Melissa website, I saw that she has had an ongoing collaboration with one of the most infamous fashion designers around, Vivienne Westwood. It took me about three clicks to even notice that this shoe was a bi-product of Vivienne Westwood; what attracted me to the shoe was that it's red and blue and has a big heart on it! So not only does it include one of my favorite color combinations but this shoe also toes the line of fashion becoming Pop art, which serves as one of my main inspirations.

All in all, I'm really excited for these jelly sandals. They've slowly been making their way back into our summer wardrobes and now that they're being designed by the likes of Tory Burch and Karl Lagerfeld, it is much to my delight that I bust out my own.